On-Demand | CX Community of Practice

How to Create a Social Media Plan

A strong social media presence helps agencies connect with their audiences, build trust, and deliver important information instantly. But your social media efforts require more than posting content. They start with a clear, strategic plan.

Watch on demand to learn how to build a social media plan that aligns with your agency’s CX goals.

We’ll walk through practical steps to help you reach the right audiences, deliver meaningful content, and measure success.

You will learn how to:

  • Define your target audience and goals.
  • Plan and organize content effectively for the right platforms.
  • Measure performance and refine your approach.

Other Info:

  • Closed captioning will be available.
  • Registrants will receive the session recording on Tuesday, June 16.
june 15

Speaker:

2026_E.Kamilakis_portrait

Ellen Kamilakis
Assistant District Administrator,
Communications,
Virginia Department of Transportation

Register now: